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Clinical Research Management, a Full-Service CRO, Gets a New Look, New Logo and a New Nickname


March, 30, 2011, Hinckley, OH – Clinical Research Management, a full-service Contract Research Organization providing expertise in research, trials, and regulatory support, announced today it is changing its name to ClinicalRM to support the company's strategic business growth and to better differentiate itself among providers of clinical trial and research services for both pharmaceuticals and medical devices. 

In conjunction with the name change, ClinicalRM is also launching a new website designed to increase communication to sponsors and partners regarding their range of capabilities and expert-driven sponsor services.

When asked about a name change after nearly 20 years in business, Victoria Tifft, CEO and Founder of ClinicalRM responded, “When we started our business nearly two decades ago, Web URLs and e-mail addresses had very little to do with an identity. Since then, the world has come to rely on your web identity as your corporate identify.   Our reputation has grown steadily through the years through word of mouth. In this day and age, we need to make it easy for our prospective clients to find us and hear the ClinicalRM story”. 

Tifft added, “CRM has owned and used the ClinicalRM domain for the majority of our corporate life. Many of our customers are familiar with it, and it more clearly says what we do. It seemed logical to use that name to better define us going forward”.

When asked “Why now?”, Ms. Tifft described the growth strategies put in place to proactively add new customers to its long list of satisfied clients. “After years of organic growth, our board decided to take a more proactive position on growth. Understanding who you are, where you’ve been, and where you are headed is crucial to executing a growth strategy.  The ClinicalRM name stays true to our core mission while emphasizing our expertise in the FDA-regulated environment which is critical in the competitive CRO industry”.

ClinicalRM will be launching its new identity at the Partnerships in Clinical Trials Conference in Phoenix, AZ, March 30 – April 1, 2011, at exhibit booth 721.
 
 
 
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